Monday, January 18, 2010

$499.99 for 5 keywords --- Local Search for Greater Houston Area




Do you believe charging $499.99/month for Local SEO Services for 5 keywords to be ranked on page 1 of Google, Yahoo & Bing too expensive for small / mid size businesses to market their website online?

Lets break this down for you -- $499.99/month for 5 keywords / 30 days in a month = $3.33/day.

Lets look at this in a different way --- lets say you sell a product or service. If we generated say 10 visitors to your website and you received 1 sale from this --- do you think you can make $3.33 in profit from this 1 customer to pay for our services? What if I told you we are so confident that we can deliver --- we will hand you a written guarantee? SEO services when done right and done by professionals like us with expert SEO team members, the results are astounding. What amazes us is that how often business owners don't spend the time to educate themselves on SEO experts and how they can impact the marketing budget from exploding.

Recently, we were at a meeting where the Client is spending $48K - $60K per month in Google AdWords --- that is app. $710K spent on Ads --- we believe we can save them app. 30% in Google Ads spent and continue to increase sales through SEO services. Do you think SEO would be important to you if we can save you 30% in cost and at the same time increase your sales through organic search traffic to your website?

Well if this will not make you take action to hire SEO services from us --- what if I told you that from 2008 to 2009 keyword costs at Google jumped 33%. Did you sales jump by 33% last year? I know we are biased by we believe we have a very competitive SEO service plan for Local SEO, Regional SEO, State SEO, National SEO, Global SEO and Localized SEO Services. We are a full service online and off-line marketing & communications firm using the latest technology to deliver SEO results.

Many customers feel that way until we break it down for them in the following way: If you invested $3.33 /day to promote your website and we could generate 10 to 14 sales for you per month at an average sales volume of $15K to $25K --- would the cost be justified? Our client www.PreferredBuildersofTexas.com --- would actually need 1 customer per month to make back all of marketing cost.

What if I told you that it would cost Preferred Builders of Texas app. $3,448/month to attract 1% click through on Google AdWords for the 5 keywords we selected. However, the SEO plan would generated much more than 1% click through once all of the keywords are on page 1.

Here is the analysis below --- run the report for yourself and see if you come to the same conclusion? I would trade $499.99 for $3,448/month any day -- guess what 1 sale generating $15K to $25K in gross sales --- these numbers are really, cheap!!

Here is the catch --- we will guarantee page 1 ranking or no billing until we get you there....check out the attached images and run the keywords report --- you can see for yourself the keywords we are working on is moving up to page 1 of Google, Yahoo and Bing for our client. We are expert SEO company --- sure its a time game but imagine how secure our client will be when they are on top of the hill for "Texas Builder", "Texas Custom Builder" and more...do you think the competition will be able to take over? As long as Preferred Builders of Texas is using us --- we will make sure we keep them on top and continue to help them
get leads and sales from our efforts.




Again, for about the cost of a cup of coffee - $3.33/day --- we market and promote our clients website on the web. Sure we do Google AdWords, Microsoft adExcellence & Yahoo Search Marketing --- for Pay-Per-Click ad management. However, we also focus on Google Maps Local Search Marketing and Search Engine Optimization (SEO). Google SEO experts is what we are good at and we deliver results consistently!!!


Call or email us --- it costs nothing to get our advise and support --- but choosing the wrong company and wrong website content can cost you much more.

www.VertxSystems.com

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Saturday, January 09, 2010

Search Engine Optimization designed Websites


Did a search on Google with the following question: "Does google recommend seo" and pop came this following link:


From the Google website: SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time...

WOW!!! Now do you think that its in Google best interest to have companies like ours promote our clients websites with credible links and content and help Google index websites better? Why would Google Search want this? Could it be that through Search Engine Optimization (SEO) work --- they can better assess the type of clients we are promoting and the quality of search results in specific keywords are better than if we SEO companies did not exist?

Think of Google as the Host and SEO companies as Parasites --- ok!! LOL :) might not be a great comparison but the Google, Yahoo and Bing Search Engines needs the Parasites -- like VERTX Search Engine Optimization to help identify what our clients are all about and what they stand for and what products and services they represent.

Unlike many SEO Companies --- we do not hide Google Webmaster recommendation and I wish more people including website designers read this information before they sell Website Design to their Clients.

WHY?

Well simply put --- if you followed the Google, Yahoo & Bing website design guidelines exactly as they specified, the website would be designed with the ability for the Search Crawlers to crawl the information more efficient --- so it would be easier for search engines to index the website, so that the keywords are grouped into searchable content.

In simple terms, your are spelling out what you do as a business so that when someone is looking for your product or service, Google, Yahoo and Bing will do what they do best, show the best website which meets the requirements of the keyword searched.

Here is the most important concept to understand --- lets say you did everything exactly as Google, Yahoo and Bing website design guidelines and so did 10 of your competitors --- which one of you should be presented in position # 1, # 2, ... # 10? on page 1 and so on?

This is really simple --- the website who has the most outside links, the longest domain registry, the best content, the longer the traffic stays on the website, the more referral websites there, etc... ok you get the point....I am describing online marketing tasks --- that is what we do. We are your single source of online marketing, website marketing, content writing, Search Engine Optimization (SEO) team, Social Media Marketing (SMM), Search Engine Marketing (SEM) --- another word for Pay-Per-Click Advertisement management.

This brings me to the most important topic --- why you need to re-think how you hire Website Design Teams to Build your most important marketing and communication materials today.

Most website designers are not trained Search Engine Optimization (SEO) gurus and most Search Engine Optimization (SEO) gurus are not good Website Visual / Marketing staff. So, that brings a big problem in our industry --- which we are focused on solving --- what if we can get SEO and SEM --- Google Certified teams to also be Graphics and Marketing skilled resources.

This way, the websites can be On Site Optimized as soon as we publish the content and all other content such as articles, press releases, supporting sub-domain website content, video content, graphics can be all tied to a consistent message aligned with keywords supported to attract maximum amount of organic search traffic which is FREE from Google, Yahoo & Bing.

The funny thing is if you read the Google webmaster content --- they too recommend the same. We design and build all of our websites with Organic Search Traffic in mind. Does this cost a bit more, yes but far less than if you do not build them SEO Certified Websites. Look you have a website because of your business -- because you are selling something --- 1 customer could potentially pay for your entire website build out. This is by far the most important part of your sales cycle and this is an area where you should not skimp.

I hope this information helps you think about what you need to do to achieve a competitive advantage on the web. If your site is not on page 1 of Google, Yahoo and Bing --- then you simply do not exist on the web, since most customers will not search beyond page 1 or 2.

Call or email us --- it costs nothing to get our advise and support --- but choosing the wrong company and wrong website content can cost you much more.

www.VertxSystems.com

Sales Engine Optimization
Search Engine Optimization (SEO)
Link Building Experts
Search Engine Experts
Web Marketing
SEO Services


Monday, January 04, 2010

Search Engine Optimization (SEO) - Onsite Optimization


Search Engine Optimization (SEO) - Onsite Optimization

Google Search: "Optimization in Houston"

What is Onsite Optimization?

This is a mission critical task which is directly in the Clients (or Website Designers) control. Every website should continuously conduct onsite Optimization. Let's explain this in the most simplistic terms possible: Machines do not Understand English Communications --- they do not understand feelings, thought, touch, smell and they can not see. While all of these senses help us (humans) to communicate and assimilate information --- Google, Yahoo & Bing -- which use computer servers to craw and look at the information we present in websites does not have such abilities.

I am sure while growing up you have heard the statement "don't spoon feed your kids or they will never learn" --- at least this was a phrase I heard while attending St. Mary's Catholic High School run by nuns before getting waked on the wrist with a ruler if I got the answer wrong ... LOL :)

In any case, we are in the age where if you want to be ranked on page 1 of Google, Yahoo & Bing (which makes up 92% of search Internet traffic) -- you will want to spoon feed the search engines.

How do you do this is the question? Its very simple, figure out the keywords which has the most significant amount of traffic (consumers searching for the terms) and then figure out the one(s) you will want to dominate. Its very important that you understand that you can not dominate all keywords, its not practical and really not possible. Focus, focus, focus your keywords and your site content around the topic which really communicate who, what, how and why you are on the web. Become the master communicator in the subject matter which you have selected your business area and then focus all of the Onsite Optimization (which means Website Communications) to deliver the message.

One of the most important things you need to do is make sure your Headers (H1 Tag) has the exact keyword(s) you are presenting in the website content. Additionally, you will want your Title Tags, Web Page File Name and Meta Tags all aligned with the same keyword(s).

All of this information together with ongoing content writing around this subject matter (keywords) helps Google, Yahoo & Bing understand that you are passionate about the topic and helps to present your content to people searching for exactly that.

Key points to remember while one is completing Onsite Optimization on their business website is do not try to over optimize on the keywords by over repeating the keyword too many times. It needs to be natural, communicative and informative. Also, I am only sharing with you a small amount of information regarding keyword optimization, there is a lot more optimization per page which needs to take effect before you can expect to have significant ranking improvement.

Additionally, do not expect to be on page 1 of Google, Yahoo and Bing with just Onsite Optimization, you must do Offsite Optimization as part of an ongoing process so that you are constantly seen as the leader in the topic your website is designed for.

Maybe I have confused you or helped you with some more details regarding this Onsite Optimization, give us a call or email us for more information.


Google Search: "sales engine optimization" --- we dominate this topic.



Sales Engine Optimization
Search Engine Optimization
Link Building Experts
Search Engine Experts
Web Marketing
SEO Services