How do you hire a good SEO and PPC services company?

How do you hire a good SEO and PPC services company?

Do you look at the website of the firm? Do you look at the people? Do you look at the proposal? Do you look for certifications? What really do you need to know so that you can hire the right SEO & PPC marketing services company?

Well how about results? Not past results!! No not even future potential results!! Present results. Results which we can provide in clear terms not for 1 client but for different clients. What type of results does want need to see?

Well how about Google Page 1, Position 1 for our Clients?

Google Search: "large tree removal" on 03/30/2010 - our client's website is listed on page 1 position 1 on Organic Search Google out of 2,710,000 search terms. Additionally, we placed our client in position 2 on Google AdWords PPC sponsored ads on the right side of the page. Increasing our clients odds of getting leads by 2 to 1 compared to their competition.

Don't take our word for it...go ahead and run a search and see if you can find : www.RainTreeTreeServices.com --- they trusted us to take them to the top and we have delivered within 5+ months.

How about an even more competitive keyword phrase: "new remodeling" --- out of 20MM search --- position # 2 on page 1 of Google right below Amazon. Do you believe our client: www.PreferredBuildersofTexas.com might be getting leads and sales? We know they are because in 6+ months, they have tripled their marketing dollars with managed by VERTX SEO.

Maybe this is not enough to convince you that you have found the right company to work with, how about doing a search on Google: "replacement a/c" --- 43.9MM search terms -- my client is on page 1 of Google 2nd position on page 1 of Google -- organic search area. VERTX SEO client: www.TomsQualityComfort.com -- client for app. 5+ months.

Do you think just maybe we know what we are doing. Some how I am not confident that we have really convinced you that we are the right SEO & PPC firm to handle your online marketing needs --- not sure why, maybe because we are too busy helping our clients and we have not had the time to spend on our own website. That's OK, allow us to share with you our next client -- a mortgage company. I am sure you will agree that mortgage company ranking is very tough -- because many of them around.

Search Google for the following keyword phrases:

• "Houston TX Mortgage"
• "Mortgage Refinancing Houston"
• "Spring Mortgage"
• "The Woodlands Mortgage" --- try this one in any combinations

You should see that all 4 keyword phrases are on page 1 of Google and they should be on the top page listings between 1 - 5 positions. Ok, we are really not that good, because this client has 1 other keyword phrase which we are ranking and its on page 2 -- "home mortgage Houston". Check back with us in a month, I am relatively confident that we will have this keyword on page 1 along with the rest. www.KGcm.com has been our client for app. 6+ months.

Most of our client leverage us to help them get into the Organic Search Engine side and we always recommend leveraging Pay-Per-Click Sponsored Ads -- typically with Google AdWords. The combination when done correctly can deliver amazing leads and sales for VERTX SEO clients.

Give VERTX SEO a call or email us, you will find our SEO and PPC managed services affordable and results consistent with our communications.

Give us a call or email us for more information on how we can help you get the results at very affordable prices and packages....

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Google AdWords - Ads Ranked - VERTX SEO

Google AdWords PPC -- VERTX SEO

Here is my issue --- we have a client who has personally managed Google AdWords PPC for 6 years and they have built up a business which delivered him 7 figure earnings. He is young, good looking, smart, dynamic, kool, really someone who I think we could have a long-term cross vendor/partner relationship with. However, he has a very specific style regarding the need to present a very professional image on the web and overall. This too we agree with and align with the branding and PR company.

Here is where we are not on the same page. He has over the years cast a wide net to capture unlimited number of clicks and recently he has found that others are crowding his space at the top of Google AdWords PPC sponsored ads. Furthermore, his cousin who he advised to come into the business has decided to open his own Company and compete with our client.

He hired us to do this job of managing SEO + PPC but really mostly SEO. Through out the process, he has second guessed our recommendations. Our PPC click through rate (CTR) for the campaigns we designed averaged 2% to 3% --- this is very high. Average position was 1.2 to 1.5 again very high. The volume on the campaigns were lower than what he is used to because it was targeted, i.e. he is in commercial property tax reduction space, so if the person was reading his add and saw that it was commercial and the consumer is residential --- we do not want the residential consumer to click and cost my client money. Then the style of the campaign is not professional -- we tend to leverage old proven marketing strategies of using "messages to make the reader stop and read the ads" --- this is like the old classified ads --- if you took a course in marketing 101 -- they teach you how to write these eye catching ads.

Then there is the cost -- the click through rate was $3.29/click at position 1 or 2 --- vs. high volume, not qualified, at average of $1/click. I am more about quality than the cost, I guess.

In any case, I told my client that we will shut down the ads which we designed and continue to leverage what he likes --- the CUSTOMER IS ALWAY'S RIGHT!!!!

Then I proceeded to find out what Google states so that I can educate my client --- I figured it would help my Blog readers to see this as well, so I posted it below.

At VERTX SEO its all about getting a good ROI, we know from experience that if you are not on page 1 of Google, Yahoo & Bing at the TOP of the PAGE --- you are loosing out on key clients. Therefore, be it sponsored ads or organic search --- we like to get our client all the way to the top of the keyword being searched.

Well, read on and I hope this information will help you get the leads and sales you need. Google AdWords PPC is part of VERTX SEO managed services for our clients. If we can help you, please touch base with us.

Ad Rank = CPC bid × Quality Score

===== FROM GOOGLE AdWords PPC Help Files =========

How are ads ranked?

Print

Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank appears in the first position, and so on down the page.

Ad Rank formulas

The criteria determining Ad Rank differ for your keyword-targeted ads depending on whether they're appearing on Google and the search network or on the content network. There's also a third set of criteria determining whether a placement-targeted ad will show on a given content page. Click the links below to see the Ad Rank formula for each scenario.

Keyword-targeted ads on Google and on search partners

A keyword-targeted ad is ranked on a search result page based on the matched keyword's maximum cost-per-click (CPC) bid and Quality Score. Note that some search partners have a different page layout than Google.

Ad Rank = CPC bid × Quality Score

The Quality Score for Ad Rank on Google and search partners is determined by:

• The historical clickthrough rate (CTR) of the keyword and the matched ad on the site. For Google, only historical performance on Google is considered. For search partners, performance on the specific search partner is used, along with how the ad performs across the search network.
• Your account history, which is measured by the CTR of all the ads and keywords in your account
• The historical CTR of the display URLs in the ad group
• The relevance of the keyword to the ads in its ad group
• The relevance of the keyword and the matched ad to the search query
• Your account's performance in the geographical region where the ad will be shown
• Other relevance factors







Give us a call or email us for more information on how we can help you get the results at very affordable prices and packages....







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Search Engine SEO Free Webinar

FREE Webinar : VERTX SEO, SEM, SMM and Website Design - Free Training

Register for our weekly FREE website training and education webinar. We discuss the difference between informational websites and actionable lead generation website designs. SEO Certified Website for free leads from Google, Yahoo & Bing. How to leverage Search Engine Optimization for organic leads, Search Engine Marketing for targeted leads / sales and what you can do to attract customers via facebook, twitter and linkedin using Social Media Marketing strategies. This is a 100% FREE SEO webinar --- when you leave this presentation, you will know more about online lead generation than most ad agencies. (www.VertxSystems.com)

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SEO Houston

Search results page continues to get complex. It used to be that you could get on page 1 of Google, Yahoo and Bing anywhere on page 1 and you would find that your website gets a nice amount of clicks and your phones & emails would be filled with leads.

This is no longer the case, now even if you are on page 1 on Google on the top of Google AdWords PPC top 3 spots or in the organic section of page 1 of Google or in Google Maps --- you will find that the total volume of clicks has fallen and the qualified leads coming from these channels are increasingly costly and results / ROI vary.

So, what can one do about this? At VERTX SEO we advise our clients to look at each keyword phrase as a group and to dominate the keyword phrase. What does this mean?

VERTX SEO example would be this client: www.RainTreeTreeServices.com : "tree removal estimate" --- page 1 ranking in the organic section and we have an ad running on Google AdWords for this keyword and we will rank them in Google Maps for the exact keyword phrase.

Therefore, while other websites are listed on this page 1 time, our client will be listed 3 times, thus the probability of getting click and the impressions increase by a factor of 3. This increases the probability of click through rate for this client -- thus increases traffic site visit of QUALIFIED LEADS --- converting them into leads and sales for our client.

Today its mission critical to leverage Google AdWords (PPC) AND Organic Search Engine Optimization AND Google Maps to derive site traffic. SEO Houston is where we are located and we are focused on deliver leads and sales for our clients through the latest technology, smarts and hard work.

Give us a call or email us for more information on how we can help you get the results at very affordable prices and packages....

SEO

Search Engine Optimization
Link Building Experts
Search Engine Experts
Web Marketing
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