Search Engine Optimization designed Websites

Did a search on Google with the following question: "Does google recommend seo" and pop came this following link:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

From the Google website: SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time...

WOW!!! Now do you think that its in Google best interest to have companies like ours promote our clients websites with credible links and content and help Google index websites better? Why would Google Search want this? Could it be that through Search Engine Optimization (SEO) work --- they can better assess the type of clients we are promoting and the quality of search results in specific keywords are better than if we SEO companies did not exist?

Think of Google as the Host and SEO companies as Parasites --- ok!! LOL :) might not be a great comparison but the Google, Yahoo and Bing Search Engines needs the Parasites -- like VERTX Search Engine Optimization to help identify what our clients are all about and what they stand for and what products and services they represent.

Unlike many SEO Companies --- we do not hide Google Webmaster recommendation and I wish more people including website designers read this information before they sell Website Design to their Clients.

WHY?

Well simply put --- if you followed the Google, Yahoo & Bing website design guidelines exactly as they specified, the website would be designed with the ability for the Search Crawlers to crawl the information more efficient --- so it would be easier for search engines to index the website, so that the keywords are grouped into searchable content.

In simple terms, your are spelling out what you do as a business so that when someone is looking for your product or service, Google, Yahoo and Bing will do what they do best, show the best website which meets the requirements of the keyword searched.

Here is the most important concept to understand --- lets say you did everything exactly as Google, Yahoo and Bing website design guidelines and so did 10 of your competitors --- which one of you should be presented in position # 1, # 2, ... # 10? on page 1 and so on?

This is really simple --- the website who has the most outside links, the longest domain registry, the best content, the longer the traffic stays on the website, the more referral websites there, etc... ok you get the point....I am describing online marketing tasks --- that is what we do. We are your single source of online marketing, website marketing, content writing, Search Engine Optimization (SEO) team, Social Media Marketing (SMM), Search Engine Marketing (SEM) --- another word for Pay-Per-Click Advertisement management.

This brings me to the most important topic --- why you need to re-think how you hire Website Design Teams to Build your most important marketing and communication materials today.

Most website designers are not trained Search Engine Optimization (SEO) gurus and most Search Engine Optimization (SEO) gurus are not good Website Visual / Marketing staff. So, that brings a big problem in our industry --- which we are focused on solving --- what if we can get SEO and SEM --- Google Certified teams to also be Graphics and Marketing skilled resources.

This way, the websites can be On Site Optimized as soon as we publish the content and all other content such as articles, press releases, supporting sub-domain website content, video content, graphics can be all tied to a consistent message aligned with keywords supported to attract maximum amount of organic search traffic which is FREE from Google, Yahoo & Bing.

The funny thing is if you read the Google webmaster content --- they too recommend the same. We design and build all of our websites with Organic Search Traffic in mind. Does this cost a bit more, yes but far less than if you do not build them SEO Certified Websites. Look you have a website because of your business -- because you are selling something --- 1 customer could potentially pay for your entire website build out. This is by far the most important part of your sales cycle and this is an area where you should not skimp.

I hope this information helps you think about what you need to do to achieve a competitive advantage on the web. If your site is not on page 1 of Google, Yahoo and Bing --- then you simply do not exist on the web, since most customers will not search beyond page 1 or 2.

Call or email us --- it costs nothing to get our advise and support --- but choosing the wrong company and wrong website content can cost you much more.

www.VertxSystems.com

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