Would you spend $55K/month on
Google AdWords ---
PPC for 5 keywords to be on page 1; on top of the page where the sponsored ads are? If you are a $12 million international collections agency like
www.GGRinc.com then you might consider it.
There are significant benefits to Google AdWords - Pay-Per-Click (PPC) advertisement over traditional media. First, its measurable so that you can see a return on investment quickly. Sure like all advertisement, it can be costly if the Ads are not designed correctly, if the website is not designed to convert browsers into leads. However, if at $55K/month in Ads budget, the Company would need to generate app. $5MM in business for them to justify this. Additionally, the Company would need to run this program for several months before they can decide if it works for them or not. Could potentially be risky.
Or you can look towards Organic
Search Engine Optimization (
SEO) --- where the cost are less than 1% of PPC budget per month and within 3 to 6 months --- page 1 ranking is likely. As with the example below
GGRinc.com used to be on page 1 for many of the keywords and then as more competition came up for the keywords, many of the keywords dropped to page 2. However, within some modifications to the website content and additional focused resources,
GGRinc.com will be placed back on page 1 within 2 months or so.
| Keyword | Google | Yahoo! | MSN (Bing) | Estimated Avg. CPC Google AdWords | Volume of Search in Nov. 2009 | | |
| collection agency | Rank:41 | Rank:64 | Rank:85 | $4.89 | 301,000 | | |
| debt recovery | Rank:8 | No Placement | Rank:15 | $7.59 | 135,000 | | |
| debt collection agency | No Placement | Rank:159 | Rank:9 | $8.52 | 22,200 | | |
| debt collections | No Placement | No Placement | Rank:44 | $4.96 | 27,100 | | |
| international collection | Rank:5 | No Placement | Rank:8 | $1.69 | 90,500 | | |
| commercial collection agency | Rank:19 | Rank:4 | Rank:6 | $6.66 | 3,600 | | |
| | | Avg. | $5.72 | 96,567 | | |
| | | | | | | |
| | | Potential PPC Budget | $ 55,220.04 | 9,657 | Potential 10% Click through to website |
| | | | | 97 | Potential Leads from website 1% |
| | | | | | | | | |
In the above example you will notice several key items. Cost of the
PPC is directly from Google. What we have not included in this cost analysis is the
PPC cost for Yahoo & Bing. When you add all 3 search engine Ads --- the monthly
PPC budget would like have to be some where between $55K - $65K.
Also, note that PPC costs are risking every year -- year to year comparison 2008 to 2009 -- Google AdWords cost has jumped 37%. Its predicted that as more companies move their marketing budget from traditional media to online, these rates will continue to increase. So, what does this mean for Companies seeking to keep a steady flow of leads coming --- get to page 1 on Google, Yahoo and Bing and do whats required to stay on page 1.
Organic Search Engine Optimization (SEO) is like fighting a battle not a war. You want to be on high ground and control the hill or mountain where your base is located. Once you control the hill or mountain -- you have a competitive advantage because Google, Yahoo and Bing agreed with you that you are the domain expert and when people search for your business with the keywords you operate --- you are brought up as the leads in the space. Making you happy, the person searching happy and Google, Yahoo and Bing happy, because the ads are worth more money around the organic search results.
Business owners continue to ask me how / what we do to get keywords ranked for Search Engine Optimization and getting our clients to page 1? Here is the truth behind our efforts: "Its not rocket science" --- you can do it yourself. The issue continue to be time and money.
If you are a business owner of your business, you can promote your business online and off-line today --- you do not need to use a PR Company, you do not need to use News Paper (Print Ads), you do not need to send out Mailers, you do not need to Telesale, you do not need to place online Ads, you do not need to use SEO Company, you can go out and promote your business anyway you want --- HOWEVER, many successful Companies choose to leverage all types of tools and services so they can focus on core business.
What we do to generate organic Search Engine Optimization results is we have lists of directory locations, submission tools, content writers, specialized techniques for optimization, social media posting, web 2.0 posting, link building, bi-directional link building, referral networks, and traditional marketing channels for PR distribution to deliver page 1 ranking --- in a nutshell, its a lot of work to promote your business to page 1 of Google, Yahoo and Bing --- for a flat rate budget.
In any case, Happy Holidays to all -- we are looking forward to 2010 --- so that we can help more clients like you to generate more leads and sales from the web and from other channels.
Please contact us as you need to and look for
GGRinc.com to be on page 1 of Google, Yahoo and Bing very soon.
SALES ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA MANAGEMENT
looking for work. Unlike other fields where you can measure performance fast --- these guys tend to milk the system and try everything before making the Customer frustrated with little or no results to show for the money spent.
