When to use PPC vs. SEO?

VERTX Sales Engine Optimization is the art of website design with Search Engine Marketing (PPC) and Search Engine Optimization (SEO). The crazy thing is SEO companies are springing up all over the place. 1 man shops to teams of so called experts.

The challenge with PPC is that anyone with a desire to build a business can within hours setup a website and spend money on Google AdWords and start to attract business. The issue is there is no sure thing with PPC --- so one could blow all of the budget and get nothing in return. I guess this is true for all types of advertisement. I have spent tones of money on radio ads, print ads and call center reps --- only to figure out that the campaigns will not work. Therefore, PPC --- AdWords can give you results but with so much competition --- its hard for even a company like ours to justify spending more than a small budget on it.

The key is to leverage the Google AdWords --- even if its a small amount of money because at the end of the day, this process does work. Like with all things, patients, skills, focus and drive wins the day --- so we need to optimize our site so that it will rank well and deliver sales.

We are ranked ---"Sales Engine" page 1. However, our team has to work double time to get all of the other keywords I gave them to get us on page 1.

You know you can hire the right guys when we put our own resource in SEO to work for our site.

www.VertxSystems.com