Business is slow during winter months "Bullshit" - Lots of leads & sales via web

I hear from many customers (typically 1st time Internet lead generation clients) --- I don't want to spend money to leverage SEO service or Google AdWords, i.e. marketing dollar during the winter months because of the holidays and we typically don't see a return on our marketing dollars.

This statement is "so true" because these B2B and B2C customers are trained to leverage traditional forms of marketing, i.e. Print Media (Postcards, Door Hangers, News Paper, Magazine, Coupon Discount Flyers, etc.) and Broadcast Media (TV & Radio).

The difference between old media or traditional media marketing vs. new media or Internet / Mobile media marketing are significant. Traditional media is designed to shake the trees and create a desire for the product or service. While Internet media gives the power to the consumer and he/she searches for what they need NOW --- immediately.

In my opinion its much better to get the lead from a consumer looking for exactly what you are selling, right now, than to drum up desires of potentially making a customer want your products or services. When I am looking for stuff on Google, Yahoo & MSN search --- its because I need the information or want the product now or within a very short-time. Additionally, I typically find what i am looking for within page 1 or 2 of my search or i change the keywords to see it will land me better results.

I say what I mean and I can back it up when I tell my customers that the winter months are slow and that its "bullshit" statement. Here are some examples of searches completed in Sep. in Houston, TX area:

CATEGORY SEARCH 1% CUSTOMER ACQUISITION

• Wood Flooring 450,000 4,500
• Pool Service 165,000 1,650
• Mortgage 30 year 90,000 900
• Electrical Service 201,000 2,010
• Handyman Services 60,500 605
• Home Remodeling 201,000 2,010

These are actual numbers from Google AdWords - Keywords Report -- can your business even support 1% customer acquisition rate --- most like not. Heck, even if I am totally wrong and you attract 0.01% --- 1% of 1%, this Search Engine Optimization (SEO) + Google AdWords for Wood Flooring would attract a minimum of 45 sales per month --- NOT LEADS, THESE ARE ACTUAL SALES. Avg. Wood Flooring invoice in Houston, TX is app. $4K. Potential revenues for a flooring company working with us would generate in a so call slow

season: $4K x 45 sales = $180K. If 20% of this is profit = $36K. The owner take home would range between $20K - $40K/month in a so call slow season. So you are wondering what it might cost you for Search Engine Optimization --- $499.99/month for up to 5 - 10 keywords. I think you can run the numbers for the other categories.

I know some of you reading my blog think I am "bullshitting you"...so why not call or email me and I will personally run through the numbers specifically for your business and I will make a guarantee to get you results. Even during slow winter months!!

Sales Engine Optimization is what we do --- we make your phones ring and emails buzz with leads and sales from the web!! www.VertxSystems.com

HOUSTON, TX - Leading Search Engine Optimization (SEO), Pay-per-Click (PPC) Google AdWords and Website Design Marketing Firm ---we focus on measuring your leads and sales from Internet and Mobile Phones