Do you know how many leads you need?

It amazes me that so many customers of ours when we engage them, they have no clue on how much sales they need to generate. This is often surprising because most Companies can not support unlimited customer acquisition.

Example: a resturant can only seat so many people at a time and hope for a good turn-over rate so that they can turn the tables fast enough during rush hours.

Example: HVAC service company can only support so much business in a day before they are maxed out.

In any case, this is a very important thought prior to deciding how to go about marketing and where to spend the money. Lets say a flooring company needs to generate 10 more sales per month --- does not matter what that might be.

We have to work backwards from this number, we need to then figure out what the historical close ratio for this business is. Lets say its 50% -- that means we need to generate a minimum of 20 leads per month to get 10 sales.

However, we know that if the lead does not walk through the showroom, then the lead will not materalize. So, based on further analysis, its clear we need to get almost 100 leads where only 20 will walk through the showroom and 10 will lead to sales.

Now we are getting closer to figuring out what needs to be done. So we can explore Google AdWords or other Search Engine Marketing (SEM) options but we find out that the Client has a real issue with marketing budget and they need a flat budget but yet continue to see at least 10 sales per month.

This is when we go to work, we figure out from researching the keywords. Which keywords will take the least amount of time to rank on Google, Yahoo & MSN on page 1 and allow us to maintain these keywords ranking on page 1. Why because at least 10% of the traffic for the selected keywords are clicks and we figure out the click through rate to leads to make sure our Clients get the maximum leads, sales and profits from our efforts.

When all of this work is done RIGHT, then the Client is happy and often wants to add more keywords. The best part about SEO services is the marketing costs stay flat and when the keywords are ranked on page 1 of Google, Yahoo and MSN -- staying on top bring in leads and sales for our Clients month-after-month.

Give us a call so we can show you exactly how this works --- www.VertxSystems.com