Content Relevance -- does it matter?

The best way to think about Search Engine Optimization (SEO) and ranking is to think about the way we would hire someone. I am sure as manager of most businesses we had to hire and fire staff at some point in our career. Take a moment to reflect on how you go about selecting the right candidate for the job?

Do you simply look at someones resume and experience and hire them? Likely not! Most hiring managers select a small set of results from a stack of resumes. We look at the experience from the resume before making a decision to invite a handful of candidates to come meet with us.

During the interview process we are checking out experience, feel for how they might work in organization and if there is chemistry or feel for the right fit or should I say "is the candidate reflecting the correct content relevance?"

Typically, if the personality and experience fit the job description and the references check out --- as hiring managers, we extend a job offer to hire the candidate.

Search Engine Optimization is very similar and ranking on Google, Yahoo & Bing works in a similar manner. Search engines over years has designed complex yet effective algorithms to figure out if the website content is relevant to the person entering the search keywords and in what order of preference (relevance) should different websites be presented to the consumer.

Sales Engine Optimization is designed to figure out for our clients what keywords and how to write the content in the website so that the content is relevant to search engines. We design sites with maximum opportunities to get them ranked on page 1 of Google, Yahoo & MSN quickly and consistently because if you are not found on search page 1 --- frankly speaking your business does not exist on the web.

There are many things we take into consideration to include in the content --- we research keywords, figure out how to write the content and how to place content in Header tags, Meta tags, and layer the information through out the website for maximum organic search rankings.

Yes, "Content Relevance" is critical part of Sale Engine Optimization (SEO).

Contact us for more information: www.VertxSystems.com