Broadcast Media vs. Internet Media

What is broadcast media --- News Paper, Magazine (all Print), TV (cable, local, national), Radio.

What is Internet Media (new media) --- Everything on the web meaning: Search Engine Optimization, Website Design, Social Media, Blogs, Video Distribution, RSS Feeds, Press Release, and so on.

The confusion is just starting to blend in marketing because TV, Radio is starting to converge with Internet and mobile. You see broadcast media is design to deliver a message and the advertiser is in control of delivering this message when the consumer is watching this medium. If you were not hungry for a pizza and you saw an ad you might decide to order a pizza.

Internet is more interactive, which means that the consumer is in control of what he/she wants. This can be a positive or negative for different types of companies. Positive for those who understand the power of being found on page 1 of Google, Yahoo, MSN (BING) --- just when the consumer is looking for your products and services. This can be via Google AdWords or Organic Search but the key here is to be found.

While both channels are important its apparent that Internet Media is expanding while Broadcast Media continue to see less dollars. There is a shift which is taking place at a rapid speed and when the mediums converge, the lines will blur further.

What we are doing for our clients is focusing all our energy on the Web, this includes Website Design to attract the maximum leads, sales opportunities, design ads and campaigns to deliver message to drive web search traffic to our clients website and Search Engine Optimization (SEO) to keep costs of competitive keywords in check by ranking our clients in the Organic Section of Search pages and then adding channel media such as National, Local or Regional TV ads supported by Print Direct Mail delivery. The funny thing is most of our clients are small to mid-size businesses in the Houston area --- so our budgets typically range between $500 - $15,000 per month to drive sales for our clients.

Typically, our total services have profound impact on our clients business often delivering 150% increase in sales year-over-year while we design our services to keep marketing costs flat or increase as a percent of sales. We are extremely performance oriented company, so our clients are happy to work with us.

Call or email us for an in depth discussions on how we can help your business increase sales exponentially... www.VertxSystems.com