Run the SEO - Return on Investment (ROI) model prior to hiring an SEO firm

Search Engine Optimization does not mean increase in website traffic. You should only hire Search Engine Optimization (SEO) experts when you have completed a through understanding of what keywords you want to deliver and drive your sales volumes.

This is how you do the math:

1. Figure out app. number of sales you want so that you will be happy investing in SEO services.
2. Ask the SEO company and/or 3rd party research report on the keywords to figure out the past search completed on Google, Yahoo & MSN
3. Assume you will get 10% of the keywords search volumes to visit your website if you are on page 1 for that keyword
4. Assume that 1% all website traffic will become sales


So, here is how you have to look at hiring Search Engine Optimization experts --- lets say you are a tree removing service who want to expand sales by adding 5 new customer per month from Internet marketing but Google AdWords, and other ads are too expensive, it will cost $2/click --- in order to generate 5 sales per month you will need to focus on low competition (for fast results) search keywords with at least 5,000 search on keywords like "tree removal The Woodlands".

Tree Removal The Woodlands = 5,000 search = 10% click = 500 x $2 (PPC) = $1K/month
VERTX Local Search for 5 keywords is a flat fee of $499.99 so each keyword cost = $99/month. Is this a deal or a steal??

In fact the VERTX Local Search Engine Optimization includes Google, Yahoo & Bing to get the selected keywords to page 1 guaranteed.

If only the SEO consumer would learn this formula and if only more search engine firms would teach or explain this to customers --- we would have a lot less confusion in the industry.

I hope this formula was helpful, we are being very conservative with our exploration in this Blog, however, its a good guidance if you are in the market for Search Engine Optimization experts.

www.VertxSystems.com -- we make our customers phones ring and emails buzz with leads and sales from the web